Sunday, September 10, 2017

Getting Customers in Businesses and Schools

Tips for Finding New Customers and Team Members

Business and School Prospecting


 

Eventually we all run out of people we already know to talk to about Avon.  That's when we start looking at ways to find new people who might be interested in Avon products or the opportunity. Businesses are a great place to look for new customers and team members, and not necessarily just the ones you are patronizing. We all pass many businesses as part of out regular routine and they are all possible sources of new contacts.

One specific type of business you might want to try are schools. Early in the school year is an especially good  time to visit schools because they may have lost their Avon Representative over the summer. When I approach a school I bring 2 brochures with recruiting flyers and one of my goodie bags.
The goodie bag includes:
  • a hand cream or lips balm labeled with my name, phone number and online store address
  • a You Are Beautiful sticker - I get these from you-are-beautiful.com
  • fragrance sample labeled with my name, phone number and online store address
  • business card with my picture* and promo card with discount code for online orders  
  • 1/4 page flyer with information about getting regular brochures on one side and recruiting message on the other
 *Having your picture on your card furthers the know, like and trust relationship. In general people tend to like to do business with people they know, like and trust.

These goodie bags are a pretty inexpensive way to build good will, especially when you stock up on hand creams and lip balms when they are on clearance in the Outlet.

In schools I go to the main office and say "I was making some deliveries in the area and just wanted to stop in and see if you are getting Avon service." If they take the brochures I plan to come back next campaign and drop off new brochures.

For other types of businesses I do a community appreciation event using sample packs.
The sample packs include:
  • a You Are Beautiful sticker - I get these from you-are-beautiful.com
  • fragrance sample labeled with my name, phone number and online store address
  • business card with my picture* and promo card with discount code for online orders  
  • 1/4 page flyer with information about getting regular brochures on one side and recruiting message on the other
  • skin care or bath and body sample, labeled with my name, phone number and online store address
  • recruiting flyer
In businesses I says something like:
 "Hi I'm Chris with Avon and I was running some errands in the area and wanted to stop in and offer you some free samples." 
"Hi I'm with Avon and we're having a Community Appreciation event so I wanted to stop in and offer you some free samples."

Then I'll count the employees or ask how many people work there and give them that many sample packs.  If they seem interested I will also offer them a brochure and I will get a business card or contact information so I can follow up. If a particular person seems interested I'll ask for their personal contact information so I can follow up with them personally and so I still have a way to get in touch with them if they are not at the business when I come back.

Take advantage of the sample bundles in the What's New to save money on the cost of the sample packs and goodie bags.  The A Boxes can also be a good source for mini products to use in goodie bags.

Prospecting this way may not result in instant customers and team members but you will be planting seeds and getting your name out in the community.  Over time if done consistently this will build your business.

Chris Arnold
Avon Independent Sales Leader
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2 comments:

  1. Always label samples since they may be seperated from other material.

    ReplyDelete