Happy After Thanksgiving!!!
I hope you all had a wonderful Thanksgiving and that you
survived any Black Friday shopping you may have done.
Tomorrow is Small Business Saturday – a promotion started
by American Express to encourage doing your holiday shopping with small
businesses to help support the local economy.
Reach out to your customers this weekend to remind them why shopping
with you is preferable to shopping the big box stores. Also consider doing your holiday shopping
with other home based businesses. I know
many Direct Sales representatives and home crafters here in the valley and can
help you find just about anything you might be looking for, just ask.
In the spirit of Thanksgiving - How are
you thanking your customers this holiday season? Gratitude felt and not expressed is like
wrapping a present and leaving it on your shelf. Showing our customers how much we appreciate
them is a key factor in customer loyalty, and of course we all appreciate our
customers since they are the reason for our business so we should “give” that
gift instead of holding onto it.
Most businesses that send cards to their
clients tend to acknowledge Christmas or Birthdays. One way to set your business apart is to
recognize your customers on other occasions.
In the case of sending cards this makes the card something unexpected
and unique and keeps it from getting lost in the shuffle or all the other cards
they get from business as well as friends and family.
This year I decided to do Thanksgiving
cards. I took advantage of the free
postcard offer from Vistaprint.com and got 100 postcards printed with a short
message on them, letting my client know I’m grateful for their presence in my
life and offering the small token of a free lip balm on their next order. Its not too late for you to do the same. Let them know that while you were thinking of
all of the things you were thankful for this Thanksgiving you realized that
they are something that you are truly grateful for and wanted to acknowledge
them.
You can really pick any holiday that you enjoy,
you could even do a search online for little known holidays that might be fun
to acknowledge. For instance a quick
search turned up National Chocolate Covered Anything Day on December 16th. What a great excuse to give your customers a
couple of pieces of chocolate with a note letting them know how much you
appreciate their business.
Another way that I thank my customers
during the holidays is to give out the beautiful calendars that Avon produces
for us. I have long standing customers
who look forward to these calendars every year and several who even like to get
extras to share with their families.
To make the calendars extra special, I
include coupons that the customer can use after the first of the year. This year I’m including a set of 5 coupons
that are good for Campaigns 1-7 of 2012.
They are:
$5
off any order of $50 or more
Free
lipstick with order of $25 or more
Free
hand cream with order of $15 or more
Place
an order of $35 or more and get one additional item at 25% off*
Take
10% off any 3 skincare products
*being a President’s Club member I get a
guaranteed 40% on all full earnings items and 25% on fixed earnings items so I
would at least break even this deal. If
you are not yet a President’s Club member, you’ll want to limit this to no more
than 20% since that’s what you earn on fixed earnings products.
Each coupon has a note on it that the
coupon cannot be used with any other offer so they can’t stack up all the
coupons on a single order, which means in order for them to use all 5 coupons
they would need to order 5 times between Campaign 1-7.
What ways have you used to tell your
customers Thank You?
*~*~*~*~*
Have a wonderful
weekend.
Best Wishes,
Chris Arnold
Chris Arnold
Chris Arnold
Avon Gold Leader
Contact Me
Join the conversation on the team Facebook Group
Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series
No comments:
Post a Comment