Monday, October 5, 2015

Creating Value

Creating Value in Your Avon Business

One topic that keeps coming up a lot lately in my network is the idea of creating value for our customers and prospects.  In the book The Go Giver by Bob Burg and John David Mann one of the Laws of Stratospheric Success is the Law of Value. It states, "Your true worth is determined by how much more you give in value than you take in payment."

Now of course there is an inherent value in our products but there are also a lot of ways that we can add to that value by our interactions with our customers.  For many customers, it's not about the product , it's the experience.  When you focus on the experience your customers have when buying from you it is possible to add far more value than the products themselves. 

Some ways you can add value for your customers are:
1. Remember and recognize special occasions like birthdays, anniversaries and kids birthdays.  Whenever possible, sending a card by mail will really stand out.  For my last birthday I got 3 physical cards in the mail but nearly 100 friends who wished me a birthday on social media...which do you think were more memorable?   
If you do send birthday wishes on social media or even by email send a picture instead of a simple text message.  There are plenty of places on line that you can find pictures to use and even some that will help you create your own. For an extra touch choose a picture that relates to your customer, like a flower in her favorite color or something featuring a favorite cartoon/tv/movie character. 

2. Get to know your customers interested and hobbies.  Then when you see an article you think they might find interesting you can forward it to them. If they love to cook, or maybe have been trying a particular type of diet you could share a recipe they might like to try. If they do crafts you might come across a pattern or project idea you can share.   

3. Keep your ears open for chances to connect customers with other service providers or resources when they need them. For example, maybe you can connect your customer with your handyman when she needs work done around her home. Or let her know about a bowling team with an opening if she's looking for a league to join. The more you get to know your customers and other people in your personal network the more you'll be able to make meaningful connections for them.

For more ideas, think about your favorite experiences.  Where do you most like to shop or dine out?  What do those businesses do that keep you coming back? Is it the grocery clerk that knows your family and asks how they are doing? Is it the automotive repair shop that checks in with you a few days after you pick up your car to make sure everything is working right? Is it the pharmacy that reminds you when you may be running low on a crucial medication? Chances are at least some of your customers would enjoy the same little extras that you do. Create the customer experience that you would like to have and watch your customer list grow. 

What ways have you created value for your customers?  Come on over to the Avon Meeting on Facebook group and share your ideas for making your customers feel special. 

Chris Arnold
Avon Gold Leader
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