Thursday, March 19, 2015

Avon Tips 8 ~ Setting Yourself Apart

Setting Yourself Apart as an Avon Representative 

To view the entire Avon Tips for New Representative Series click here.   

This Avon Tips message will be focusing on ways you can set yourself apart from the competition and build loyalty in your customer base. When you conduct your business with an eye to the personal touch you make your customers feel special and valued. So what are some things you can do to provide the personal touch?

Offer your customers options – do they prefer to phone in their order? or email it to you?
…have their orders delivered at home? or at work?
…pay by cash? or credit card?
Let your customers know what options you offer and let them choose whichever is most convenient for them. Of course you still need to only offer the options that work for your business, for example, if you don’t have unlimited text messaging on your phone, don’t offer your customers the option of texting their orders. So take a few moments today to think about the different ways you do things in your business and make a quick list so that you are clear in your mind what options you can offer your customers and then make sure to let people know they have choices in how they get their Avon products.

Another way that you can make a connection with your customers is to take an interest in them beyond their Avon needs. You can learn a lot about your customers through casual conversation and a few open ended questions. If you know of something that may be of interest to your customer and you share it with them, they will see that you care about them as a person and not just as a sale. Here’s a few examples:

If you see an article online or in a magazine, share it with them by telling them what magazine you saw it in, or email them a link. Better yet make a copy and give it to them.

If you have a recipe they might like, give them a copy.

If you know of a non-Avon product that might interest them feel free to share that information. They will appreciate your thoughtfulness. 

I've mentioned this in an earlier tip, but you would be surprised what an impact just sending a Thank You note to your new customers – handwritten, in the mail - can have. When you get a new customer, send them a thank you note the day after you deliver their first order. It doesn't have to be a long note, just 2 or 3 lines, handwritten on a note card.  What you include in the note is not nearly as important as that you take the time to write it and it expresses genuine gratitude for their business.

You can stock up on inexpensive note cards and keep them handy so when you come home after delivering a customer’s first order you can grab a note card and jot down a quick note and have it ready to mail off the next day. You can carry a couple with you and write them out in between appointments or while you are waiting in line or in a waiting room.

You can also keep track of what campaign a customers “Avon anniversary” falls in and send them a note thanking them for their continued business each year.  I include a certificate good for a percentage off a future order. This is the only time I regularly offer a substantial discount off of an order so a lot of my customers will take advantage of this by placing a larger than normal order in the campaign they use the coupon in. The amount of the discount is based on how long they have been a customer, they longer they have been with me the bigger the discount.

Another time you want to be especially sure to send a thank you note is when someone refers a new customer to you. Send it after the new customer has paid for their first order and it's nice to include a coupon or certificate good for a few dollars off a future order, I give $5 but again, the amount you give is not as important as recognizing what the customer has done for you.

If you like to send cards, but don’t want to have to hand write a card each time you get a new customer check out Send Out Cards at . This is a service where you can send actual cards through the mail from your computer. They even have th option to set up a card that you will send over and over to different people.

What questions do you have about this or any other aspect of your Avon business? I'm always happy to hear from you.

Chris Arnold
Avon Gold Leader
Call or Text 702-501-8704
Join the conversation on the team Facebook Group
Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series 

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