Thursday, March 19, 2015

Avon Tips 7a ~ Effective Follow Up

Effectively Follow Up for Your Avon Business

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     I've mentioned this several times before but it bears repeating - Following up with Customers and Prospects is one of the most important things you can do to build your business. Let's take a look at some tools that make follow up easier and more effective.

     Use your customer's profile in the web office address book. You can add notes to each customer's profile to remind you of things such as the best way to contact them, or the best day or time to reach them.  Include information on their favorite products or things they are looking for. On the Personal Info tab you can record their birthdays and anniversaries and they will show up on your calendar so you can acknowledge their special days with a note, a gift or a special offer.

     On the main page of the Web Office tab there is a box in the lower right corner that says "the fortune is in the follow up"  If you click on that box it takes you to a list of customers who have not ordered in the last 3 campaigns along with their contact information and the details of their last order.  You can see further order information by clicking on purchase history which will take you to the customer history page where you can see the past years purchases for that customer. You can use that order history to see if one of their favorite products in on sale this campaign, or if they may be due to replenish their supply of a product they use regularly. 

     Speaking of the Customer History page, which you can also reach directly from the Web Office main page by clicking on Customer Management then Customer History, it's a great way to make the most of each campaign's best sales.   I have found that just because a customer has the brochure doesn't mean that they saw that their favorite product is on sale.  They may not look at the brochure that time, or may have been in a hurry when they did and simply missed seeing the sale. So it's my job to make sure they know about the sale.

     Say for example the Anew Genics Treatment Cream is on sale.  You can plug in that product on the Customer History page and pull up a list of all of the customers who have purchased that item in the last year.  You can then contact them and make sure they know about the sale.  Even if they are not ready for a new jar, they may order now in order to get the sale price rather than waiting until they are almost out and paying full price.  

     Another way to track which customers you want to contact when a favorite product is on sale is simply to keep a notebook.  My notebook has a page for each product or product line that my customers typically reorder, for example I have a page for all customers who use Anew Ultimate products. I simply list on each page the customers who use that product, then when I am reviewing the current campaign and see that Anew Ultimate is on sale I can flip to that page and contact those customers. 

What questions do you have about this or any other aspect of your Avon business? I'm always happy to hear from you.

Chris Arnold
Avon Gold Leader
Call or Text 702-501-8704
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