Thursday, March 19, 2015

Avon Tips 4a ~ How Well Do You Know Your Products?

How Well Do You Know Your Products?

To view the entire Avon Tips for New Representative Series click here.   

 

Do you know why Avon (and most other direct sales companies) use representatives rather then sending you a catalog in the mail and just having people answer the phone and take orders? Because we are not just order takers, we are (or should be) Consultants who build relationships with our clients and help them to choose the right products to fit their needs.

There are over 20 products in our Anew line…and this is just one of our skincare lines. Even our Footworks line has a dozen products in the basic line plus several products in special collections. You may ask yourself why we have so many products in each of these lines, some of which appear to do the same things. Actually each product in our line addresses a particular need, or uses different ingredients to address that need. So how is a customer to have any idea what to use? Well us of course…we will talk with them about their needs and help them build a regimen of products that is just what they are looking for.

This is where product knowledge is so vital to the success of our businesses. The more we know about our products, what they do and how they do it…the easier it is for us to help our customers choose the right products. When we help our customers choose the right products we are building a more solid customer base through customer loyalty. They will be happier with the products they order, and continue using those products…and they will value your knowledge and assistance and come to you for more of their product needs.

Pick 2 or 3 products each campaign and learn all you can about them. The What’s New is of course your best source for new items. For existing items the brochure and the product reference guide are good sources, as well as the information available on your online store. Also check out the product specific training on the campaign tools and training tabs of youravon.com. 

Invest in samples or a demo or two each campaign that you can share with your customers so they can experience the new products. I also recommend attending as many sales meetings as you can since our District Managers always have demos available for us to see, touch and smell so we are more familiar with the products ourselves.

Really knowing your brochure goes hand in hand with knowing your products.  Know what the special offers are in each brochure so you can help your customers get the most out of their budget. Really knowing the details of special offers also makes sure that you are making the most of those special offers to increase profits.

What questions do you have about this or any other aspect of your Avon business? I'm always happy to hear from you. 

Chris Arnold
Avon Gold Leader
Call or Text 702-501-8704
Join the conversation on the team Facebook Group
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