Friday, September 26, 2014

Benefits of using Bulk Mail for Your Avon Business

One of the most vital things we do in our business is getting brochures to our customers and prospects each campaign because if we don't get the brochure into their hands we are unlikely to get an order from them.  As you grow your business, getting out the brochures will become more and more time consuming and can prove difficult if your client base is spread out geographically.  One way that you can cut back on the amount of time you spend getting brochures out is bulk mail.

Bulk mail, otherwise known as Standard Mail is a class of mail that can be sent at a discounted rate of postage because you do some of the work of sorting the mail so that the Postal Service can process it faster with less handling. Postage for pieces sent using bulk mail is significantly less than mailing at first class postage rates. 

The main advantage of bulk mail is that it saves you time as well as wear and tear on your vehicle while still ensuring that all of your customers and prospects get a brochure on a regular basis. In addition bulk mail is a great way to reach homes and businesses that you would not otherwise have access to. Bulk mail can also increase response rates for books sent to homes versus traditional canvassing or tossing because books in the mail are more likely to make it into the home than those on the door/porch or driveway.  The mail is also not affected by the weather so you can get brochures out on the hottest/coldest days and don't have to watch the forecast for rain/snow. 

You do need a bulk mail permit to send mail at bulk rates, and your mail has to meet certain requirements. If you are in one of the 5 Las Vegas, NV area districts those districts have a bulk mail permit that any rep in those districts can use. Otherwise you will have to apply for your own permit.   Once you have the permit, to qualify for standard mail rates you must be mailing a minimum of 200 identical pieces without any personal information such as handwritten notes. Mailings can qualify for even more discounts when you have over a certain number of brochures going to a particular zip code and/or if you use barcodes on your mail pieces. Bulk mail has to be taken to a specific post office.  In the Las Vegas area that is the Business Mail Entry Unit at the Main Post Office on Sunset Rd. 

To get the best rates on your bulk mailings you'll want to use special software that sorts your mailing and produces your labels with barcodes. You'll also want to run your addresses through an address cleaning program, a process known as CASS Certification, to qualify for better rates and ensure that all of your addresses are complete and accurate. There are many software and address cleaning options to choose from but I use www.smartystreets.com for my CASS Certification and Postage Saver software from www.postagesaver.com for sorting and to generate labels.  Postage Saver's website also has a great Bulk Mail 101 section with help for beginning bulk mailers. The USPS website also has great resources 

The Business Mail Entry Unit in your area has special clerks and mail design specialists that can help you design your mail piece and learn how to prepare your mailings to qualify for Standard Mail rates. 


Chris Arnold
Avon Gold Leader
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Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series 
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Sunday, September 7, 2014

Featured Training of the Week ~ 9/7/14

Being organized is one of the keys of a successful business so I tend to follow a few experts on organization to find the tips that work best for me.  Maria Gracia has a great site called Get Organized Now! chock full of ideas for organizing your home and many of them can also be applied to your business.

The Sept 6th Get Organized Now newsletter has 2 great articles that can improve your business and life this week.  Here's the link to the newsletter:
How Much Can You Remember? really resonated with me because I've found that NOT trying to remember everything has made things a lot easier for me and I found the suggestions in Set Up a Daily Desk Date to be a great start to keeping on top of things to do in your business. 

Chris Arnold
Avon Gold Leader
Join the conversation on the team Facebook Group
Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series 
Not an Avon Representative yet? Join our team today and earn $1000 in your first 90 Days.  Contact me for more details or sign up today here.

Monday, September 1, 2014

Setting Up a Product Watch List

Prefer to watch/listen instead of read the Meeting in Your Inbox?  check out the video version here:

 


One of the things that sets us apart from the big box store or typical online store is the personal service we offer. It's one of the top benefits of shopping with a direct sales company.  One of my favorite services is my product watch list.  This is where I keep track of which customers are interested in what products so I can let them know when they are available or on sale. It's also one of the easiest systems to set up all you need is a notebook or a stack of index cards. 

1. For each page in your notebook or index card list a product or category of products
ex: Anew Platinum or Mega Effects Mascara or gold jewelry
You'll also want a page or card just for discontinued items that might show up in the Outlet

2. Use the customer history function in the web office to find customers who have purchased those products and list them on the appropriate page or card. Include notes about things like how often a customer orders the product, or if they like to buy their favorite fragrance alone or as part of a set. 

3. Each campaign choose 5-10 key items that are on sale and contact the customers on the page or card for those products.  Even if they have the brochure, they may not see the sale. When possible, flag the page in the brochure for the sale items in the customer's brochure before you give it to them, otherwise contact them via their preferred method.  A typical message would be something like this:
     Hi Sue, the Glimmersticks are on sale this campaign for $2.99 each if you are running low. 
You can send that by text message, email, Facebook private message or voicemail.  

4. Each campaign add customers who are buying a product for the first time to the appropriate page or card, or add a page/card for new products.

5. Watch your sales and customer loyalty grow. :)

Extra Credit - As you talk to prospective customers make note of particular products they may be interested in. Add them to your watch list and let them know when those products are on sale. It could be just the thing to turn that prospect into a customer. 

Chris Arnold
Avon Gold Leader
Join the conversation on the team Facebook Group
Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series 
Not an Avon Representative yet? Join our team today and earn $1000 in your first 90 Days.  Contact me for more details or sign up today here.