In Campaign 19 Avon will be relaunching our core eye shadow and lip color lines. New True color technology gives truer colors in the True Color Eye Shadows, Ultra Color Lipstick, and Glazewear Liquid Lip Color. In addition to new formulas the color palettes have been updated. You can review your customer history in the web office to find your customer's favorite colors. If their color is in the updated palette offer them a sample of the new formula. If their color has been discontinued consult the conversion chart in the What's New to offer them a sample of a similar color, or show them the clearance sale in Campaign 16 so they can stock up on their favorite while it's still available.
In addition to the great information on the new color products in the What's New, you can also order the Makeup Selling Guide available in the Campaign 19 What's New (order on your Campaign 17 order). This small investment is jam packed with tips, tools and training to help make you the make up expert:
- Exclusive product information
- Consumer insight
- Selling Tips
- Conversation starters
- Selling full looks to increase sales
- Shade selector tools
- Swatch sheets
I also recommend making AvonProductsInc one of your favorites on YouTube.com. There you will find the official videos about all of our makeup lines, complete with application tutorials. There are also many talented Avon Representatives who post their own how-to videos. Again, share your favorites with your customers and social networks to set your self up as their go to source for all things makeup.
Most of all, get a few demos of the new products and just play. Some of my best makeup looks and application tips have come from just being willing to play in my makeup.
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