Monday, February 4, 2013

The Value of Brochures

This month I'd like to take a look at our most valuable sales tool...our brochures

The brochure is your store. Make sure it's open for business!
The number of brochures you buy each campaign determines how many new customers you can attract.  Challenge yourself by always buying more brochures than your customer list. sounds expensive  - huh? not really - think of these 3 scenarios

Scenario 1:
You place a $25 order every campaign for your personal/family needs and enjoy the discount. In addition to your $25 personal purchase, you order 10 brochures to share with family, friends and co-workers.  As a result, you pick up two additional orders of $20 each.
Brochures                        10 for $6.49
Sales                                    $65
Earnings %                            20%
Savings on personal order        $8
profit from customer's orders $1.51*

Scenario 2:
In addition to your $25 personal purchase, you order 50 brochures to share with family, friends and co-workers; plus approach 3 people every day, Monday-Saturday, and meet your neighbors to distribute the remainder.  As a result, you pick up 10 additional $20 orders.
Brochures                        50 for $15.09
Sales                                    $225
Earnings %                            30%
Savings on personal order        $7.50*
profit from customer's orders  $60*

Scenario 3:
In addition to your $25 personal purchase, you order 100 brochures to share with family, friends co-workers; plus approach 3 people every day, Monday - Saturday, and meet your neighbors to distribute the remainder.  As a result, you pick up 20 additional $20 orders.
Brochures                       100 for 21.49
Sales                                    $425
Earnings %                            35%
Savings on personal order        $8.75*
profit from customer's orders  $140*

This scenario also means you are selling at President's Club level and when you reach President's Club ($10,100 in total sales for the cycle) you get guaranteed 40% earnings on core products and 25% earnings on fixed earnings items among other great benefits. To learn more about President's Club visit the Rewards and Recognition tab on youravon.com

Which of these options is most appealing to you?   

*all scenarios estimate profits based on core product earning percentage. 

As you are handing out the brochures you want to get a name and contact information (phone, email or address) so you can follow up with your new contact.  This allows you to take control of your business by contacting those people who have the brochure to ask what you can get them that campaign. 

If you have time to chat with them before leaving them with the brochure, let them choose from 2 or 3 samples that you have to offer for that campaign.  I try to have fragrance, skincare and either a makeup or haircare samples available each campaign to offer with my brochures. 

~~~~~~~~~


Are you making all the money with your Avon business that you would like to? If not please call me so that we can look at ways to make your business more profitable.
Chris Arnold
Avon Gold Leader
Contact Me
Join the conversation on the team Facebook Group
Missed an Issue of Meeting in Your Inbox? View the archives here Check out the Featured Training of the Week here Get Back to Basics with the New Representative Tips Series 

Become a Representative

Not an Avon Representative yet? Join our team today and earn $1000 in your first 90 Days.  Contact me for more details or sign up today here.

No comments:

Post a Comment